Video Content Production for Online Marketing, Event Marketing, & Training
• Video Marketing Services
• Customized video strategy & planning
• Professional copywriting, production, & editing services
• New Product Launch Videos, Testimonial Videos, How-to videos
• Search Engine optimization & online distribution
We produce award winning and engaging video content for the RV and marine industry. Effective online marketing strategy integrates video content in all multi-media channels through social media, email, and blogs to showcase your thought leadership, products, and engineering.
Marine & RV New Product Launch & Showcase Videos
Marine & RV Product Testimonial Videos
Marine & RV Product How To Install Videos
Case Study: Dometic Workboat
Challenge:
Global launch for Dometic marine products into the niche Workboat market. Expand brand position from recreational product manufacturer into the workboat niche for tough, rugged, and durable products for the Workboat industry. To position
Dometic as thought leaders and to generate new business revenue opportunities with shipyards, military, architects, engineers for tugboats, OSVs, ferries and police patrol boats.
Solution:
Researching the workboat industry, Dometic engineers and leading salesmen provided the insights to develop a digital and traditional marketing strategy. We launched a multi-step, multimedia campaign that included a trade show event,
combined with a video news release, that included a special link to a lunch & learn offer.
Sales teams showcased key product categories at an international trade show exhibit. A simultaneous series of video vignettes of event key influencers, other exhibitors, and event news was produced, edited, and syndicated overnight.
This customized branded Video News Release executed on day 2 and 3 via social media, and email lists to leverage the global marine industry media and spike brand exposure.
This escalated the systematic brand publicity campaign for brand media awareness in key international and North American trade shows that attracted workboat industry attendees and non-attendees.
Integrated with the video news release was a special webinar offer link. This webinar signup page provided the lead generation tool for gathering workboat contacts and drove the three 100-day sprint campaigns to spike brand and product awareness. Additional lead magnet options were for Lunch & Learn presentations.
This interactive multi-media, multi-channel strategy kicked off with event video, webinars, case studies and scientific product evidence to bridge the workboat buyers’ knowledge and confidence gap.
Direct mail and email campaigns to multiple shipyards, military, architects, engineers for tugboats, OSVs, ferries and police patrol boats combined with regular blog postings, ongoing series of videos, infographics, and special report e-books nurtured the campaigns.
Piggybacking this search engine optimized content to social media channels including LinkedIn, Facebook, and Twitter engaged workboat decision makers as part of the global digital content marketing strategy.
Results:
• Overall new product lead generation increased 256%
• Achieved $247,000 sales revenue targets
• 4 contracts signed
• Product category website visits were up by 34%
• YouTube SEO-friendly keyword content spiked to page 1 listings.
• 3 YouTube Videos generated over 9,400 views with CTA special offers
• Email open rates over 28% to 350 decision makers
Dometic, recognizing this systemized multi-media, multi-channel product launch process, approved 8 additional Workboat campaigns to showcase Dometic’s thought-leadership, products, and customer service.
In the words of the client:
Outstanding sales results strategy. Doug launched a multi-step, multimedia campaign that included a trade show event, combined with a video press release, that included a special offer link to a lunch & learn offer that generated
438 leads with 16 appointments that converted into 4 clients driving over $247,000 in new business.” Jim Kerrigan VP Dometic
Details:
View the Video News Release insert link
